Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
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90th Street
New Cairo
Egypt

Mission and Goals

Mission

The department aims at bridging the gap between the fields of Political Science and Mass Media to produce professional and leading journalists equal to international standards able to improve on local national practices.

Goals

  • Implement persuasive communication techniques.
  • Abide by ethical standards of the profession.
  • Compete in the field of journalism internationally.
  • Contribute to the development of the field nationally and regionally.
  • Understand and measure public opinion.
  • Report using professional journalist standards.
  • Utilize acquired skills in two languages.
  • Understand local and global economic, political and cultural conditions.

Intended Learning Outcomes (ILOs)

1.Knowledge and understanding Skills 
  • Recognize local, regional, and international principles and laws of freedom of speech
  • Distinguish the history and role of professionals and institutions in shaping political communication
  • Recognize the dynamics of public opinion
  • Distinguish between the different communication models and theories
  • Identify forms of diversity in domestic society in relation to mass communication and its global impact on society
  • Discuss the effects of the media on influencing public opinion
  • Identify national and international moral values and legal boundaries in the field
  • Describe the development of local, regional and international media policies.
  • Distinguish the effect of technological and cultural conditions on diversity in global political communication standards.
2.Professional and Practical Skills 
  • Apply principles and laws of freedom of speech and press locally, regionally and internationally.
  • Build creative advertising campaigns.
  • Conduct multi-disciplined research and evaluate information.
  • Conduct public opinion polls.
  • Write correctly and clearly in forms and styles appropriate for the professional communications and audiences
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, an appropriate style, and grammatical correctness, Report objectively
  • Apply basic numerical and statistical concepts.
  • Produce radio slots and television newscasts
  • Host talk-shows.
  • Apply visual communication techniques in producing documentaries and photojournalism pieces.
  • Work ethically in pursuit of truth, accuracy, fairness and diversity.
  • Apply theories in the use and presentation of images and information.
  • Apply investigative reporting techniques using the interdisciplinary knowledge of politics, economics and public administration.
  • Conduct interviews professionally.
  • Create political campaigns.
  • Manage media organizations.
  • Abide by ethical values and legal boundaries in journalism nationally, regionally and internationally.
  • Apply current tools and technologies appropriate for the communications professions and understand the digital world.
  • Edit audio and visual material.
  • Cover conflicts according to professional journalistic standards.
  • Implement the mass media theories in the field work.
  • Evaluate different financing options for media organizations.
3.Cognitive Skills: 
  • Analyze the impact of media on shaping public opinion.
  • Compare the effectiveness of media organizations in applying professional standards.
  • Analyze controversial issues and situations.
  • Examine the implications of media ownership on media messages.
  • Think critically, creatively and independently.
  • Create new ideas to be used in advertisement campaigns.
  • Explain controversial issues in an argumentative way.
4.General and Transferrable Skills: 
  • Use computers and the Internet.
  • Use statistical programs in analyzing research data.
  • Work in a team environment.
  • Translate to and from other languages.
  • Apply practical and professional problem solving techniques.

Mission and Goals

Mission and Goals

Mission and Goals MissionThe department aims at bridging the gap between the fields of Political Science and Mass Media to produce professional and leading journalists equal to international standards able to improve on local national practices.GoalsImplement persuasive communication techniques.Abide by ethical standards of the profession.Compete in the field of journalism internationally.Contribute to the development of the field nationally and regionally.Understand and measure public opinion.Report using professional journalist standards.Utilize acquired skills in two languages.Understand local and global economic, political and cultural conditions.Intended Learning Outcomes (ILOs)1.Knowledge and understanding Skills Recognize local, regional, and international principles and laws of freedom of speechDistinguish the history and role of professionals and institutions in shaping political communicationRecognize the dynamics of public opinionDistinguish between the different communication models and theoriesIdentify forms of diversity in domestic society in relation to mass communication and its global impact on societyDiscuss the effects of the media on influencing public opinionIdentify national and international moral values and legal boundaries in the fieldDescribe the development of local, regional and international media policies.Distinguish the effect of technological and cultural conditions on diversity in global political communication standards.2.Professional and Practical Skills Apply principles and laws of freedom of speech and press locally, regionally and internationally.Build creative advertising campaigns.Conduct multi-disciplined research and evaluate information.Conduct public opinion polls.Write correctly and clearly in forms and styles appropriate for the professional communications and audiencesCritically evaluate their own work and that of others for accuracy and fairness, clarity, an appropriate style, and grammatical correctness, Report objectivelyApply basic numerical and statistical concepts.Produce radio slots and television newscastsHost talk-shows.Apply visual communication techniques in producing documentaries and photojournalism pieces.Work ethically in pursuit of truth, accuracy, fairness and diversity.Apply theories in the use and presentation of images and information.Apply investigative reporting techniques using the interdisciplinary knowledge of politics, economics and public administration.Conduct interviews professionally.Create political campaigns.Manage media organizations.Abide by ethical values and legal boundaries in journalism nationally, regionally and internationally.Apply current tools and technologies appropriate for the communications professions and understand the digital world.Edit audio and visual material.Cover conflicts according to professional journalistic standards.Implement the mass media theories in the field work.Evaluate different financing options for media organizations.3.Cognitive Skills: Analyze the impact of media on shaping public opinion.Compare the effectiveness of media organizations in applying professional standards.Analyze controversial issues and situations.Examine the implications of media ownership on media messages.Think critically, creatively and independently.Create new ideas to be used in advertisement campaigns.Explain controversial issues in an argumentative way.4.General and Transferrable Skills: Use computers and the Internet.Use statistical programs in analyzing research data.Work in a team environment.Translate to and from other languages.Apply practical and professional problem solving techniques. FUE

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