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Course List

Marketing (1)

  • Course Code :
    MKT 254
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Faculty of Commerce & Business Administration

Instructor information :

Area of Study :

This course challenge students to make realistic marketing and business decisions.

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Marketing (1)

This course examines the marketing function and the dynamic environment in which it is practiced. The central importance of the consumer is emphasized, analyze marketing opportunities, formulate strategies and make decisions regarding product, price, distribution and promotion the marketing mix.

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Marketing (1)

Course outcomes:

a. Knowledge and Understanding:

1- Allows students to develop and execute a complete marketing strategy
2- Discus brand design, pricing, media placement, distribution and sales force management.

b. Intellectual Skills:

1- Students learn to study competitive tactics
2- Identify ways to respond to marketing problems and challenges

c. Professional and Practical Skills:

1- Apply their knowledge to explore their opportunities as future marketers.
2- Students deepen their understanding of marketing role

d. General and Transferable Skills:

1- Asses marketing problems
2- Interact efficiently and efficiency in executing a complete marketing strategy.

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Marketing (1)

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Marketing creating and capturing customer value 4 3 1
Revision before midterm 2 4 3 1
Midterm 2 2
Products , services , and brands building customer value 4 3 1
Pricing :understanding and capturing customer value 4 3 1
Revision 4 3 1
Final Exam 2
understanding and capturing customer value 4 3 1
Company and marketing strategy 4 3 1
Analyzing the marketing environment 4 3 1
Revision before midterm 1 4 3 1
Midterm 1 2
Managing marketing information system 4 3 1
Managing marketing information system 4 3 1
Consumer markets and consumer buyer behavio 4 3 1
Business markets and business buyer behavior 4 3 1

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Marketing (1)

Teaching And Learning Methodologies:

Teaching and learning methods
Data show and computer in lectures
Video demonstration
Group discussion
Self –learning

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Marketing (1)

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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Marketing (1)

Books:

Book Author Publisher
Principles of Marketing Philip Kotler PEARSON

Course notes :

Handouts.

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