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Course List

Theories of Mass Communications

  • Course Code :
    PMM 201
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Political Mass Media

Instructor information :

Area of Study :

With the whole world resembling a small village for media's outreach ability, theories of mass media have taken a leap forward. This course takes the students through media theories, including normative, critical and scientific theories to provide a comprehensive ground in the theory of mass communication. Theories taught guide student towards a better understanding of the different aspects of the field of mass media studies and equip them with critical tools to think about and discuss the performance of mass media and communication. In that respect, students learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives. The course combines the traditional and modern theories of mass communication. Course Goals: • Explain the main mass communication theories. • Recall the history of media theories in relation to the technological developments. • Apply theories under study. • Compare powerful effects theories with minimalist effects theories. • Analyze theories under study within the context of different forms of mass media.

For further information :

Theories of Mass Communications

With the whole world resembling a small village for media's outreach ability, theories of mass media have taken a leap forward. This course takes the students through media theories, including normative, critical and scientific theories to provide a comprehensive ground in the theory of mass communication. Theories taught guide student towards a better understanding of the different aspects of the field of mass media studies and equip them with critical tools to think about and discuss the performance of mass media and communication. In that respect, students learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives. The course combines the traditional and modern theories of mass communication.

For further information :

Theories of Mass Communications

Course outcomes:

a. Knowledge and Understanding:

1- Identify communication models.
2- Recall the history of mass media and its effect on the media theories
3- Explain theories of mass communication.

b. Intellectual Skills:

1- Analyze the effect of mass media on the community.
2- Examine various issues in relation to mass communication theories.
3- Compare mass communication theory paradigms.

c. Professional and Practical Skills:

1- Apply mass communication theory applications in research.
2- Employ scientific research methods
3- Interpret research data results.

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving

For further information :

Theories of Mass Communications

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introductory Lecture and Course Outline 3 1
Emerging of Critical and Cultural Theories of Mass Communication 3 1
Media and Audiences: Theories about the Role of Media in Everyday Life 3 1
Theories of media, Culture, and Society 3 1
Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges 3 1
Final Exam
Understanding and Evaluating Mass Communication Theory 3 1
The rise of Media Industries and Mass Society Theory and the Rise of Media Theory in the Age of Propaganda 3 1
Normative Theories of Mass Communication 6 2
Limited-Effects Theory Emerges 3 1
Midterm Exam
Discussing final project: brainstorming and outlining 3 1
Middle-Range Theory and the Consolidation of the Limited-effects Paradigm 3 1
Challenging the Dominant Paradigm: Children, Systems, and Effects 3 1

For further information :

Theories of Mass Communications

Teaching And Learning Methodologies:

Teaching and learning methods
Demonstration videos
Presentations
Simulations
Debates
Group discussions
Research Paper

For further information :

Theories of Mass Communications

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

For further information :

Theories of Mass Communications

Books:

Book Author Publisher
Mass Communication Theory: Foundations, Ferment, and Future Stanley J. Baran, Dennis K. Davis Cengage Learning

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