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Course List

Media and Shaping Public Opinion

  • Course Code :
    PMM 301
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Political Mass Media

Instructor information :

Area of Study :

With its direct access to the human mind and immunity against censorship, media; broadcasting, newspapers and TV plays a dangerous role in shaping public opinion. The mechanism of news production, funding, spinning, subconscious formation, public mobilization and others are the subjects that this course investigates closely to give students full access to the process through which media plays the fundamental role in shaping public opinion. Course Goals: • Identify effects studies • Evaluate how new and traditional media affect public opinion formation • Measure published story biases and their effect on the public • Compare strategies of how the media affects the public and how the public affect the media

For further information :

Media and Shaping Public Opinion

With its direct access to the human mind and immunity against censorship, media; broadcasting, newspapers and TV plays a dangerous role in shaping public opinion. The mechanism of news production, funding, spinning, subconscious formation, public mobilization and others are the subjects that this course investigates closely to give students full access to the process through which media plays the fundamental role in shaping public opinion.

For further information :

Media and Shaping Public Opinion

Course outcomes:

a. Knowledge and Understanding:

1- Define public opinion
2- Identify the sources of public opinion

b. Intellectual Skills:

1- Inspect the nature of media and its role in democracy
2- Evaluate how political campaigns affect public opinion

c. Professional and Practical Skills:

1- Compare the effects of traditional media and new media on public opinion formation
2- Illustrate the effect of media on political socialization
3- Measure the effects that public opinion polls have on the public

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving

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Media and Shaping Public Opinion

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introductory Lecture and Course Outline 3 1
Effects of publishing public opinion poll results 3 1
Understanding the nature of media and democracy 3 1
Media influence on opinion and behavior 6 2
Final Exam 1
Political campaigns’ effects on public opinion 3 1
What is Public Opinion? 3 1
Sources of Opinions 3 1
Characteristics of public opinion formation 3 1
Effects of traditional media on public opinion formation 3 1
Effects of new media on public opinion formation 3 1
Midterm Exam 1
Political Socialization in the media 6 2

For further information :

Media and Shaping Public Opinion

Teaching And Learning Methodologies:

Teaching and learning methods
Demonstration videos
Presentation
Simulations
Debates
Group discussion
Research Paper

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Media and Shaping Public Opinion

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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Media and Shaping Public Opinion

Books:

Book Author Publisher
The News and Public Opinion Media Effects on Civic Life Max McCombs , R.Lance Holbert Polity

Recommended books :

Maxwell McCombs. Setting the Agenda: The Mass Media and Public Opinion. Cambridge: Polity, 2006. Slavko Splichal. Public Opinion: Developments and Controversies in the Twentieth Century. Lanham, MD: Rowman & Littlefield, 1999. John Gray Geer, Public Opinion and Polling around the World: A Historical Encyclopedia. Santa Barbara, CA: ABC-CLIO, 2004. Public Opinion and Campaign Finance: A Skeptical Look at Senator McCain's Claims. Washington, D.C.: Cato Institute, 2003.

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