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Course List

The Industry and Economics of Media

  • Course Code :
    PMM 304
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Political Mass Media

Instructor information :

Area of Study :

Being mostly no more than another investment opportunity for businessmen, the reality of privately-owned media organizations has shown either profit or ideology-oriented reporting. In many cases, funders either use their media organizations as a political leverage tool to promote their interests or profit generation entities, in both cases the objectivity of the final output delivered to the audience becomes questionable. The nature of the business of media is analyzed and detailed in this course. Course Goals: • Analyze the effects of media ownership on media messages • Compare profit and ideology oriented media forms • Predict the effects that external funding has on media organization • Estimate the effect of advertising on media messages

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The Industry and Economics of Media

Being mostly no more than another investment opportunity for businessmen, the reality of privately-owned media organizations has shown either profit or ideology-oriented reporting. In many cases, funders either use their media organizations as a political leverage tool to promote their interests or profit generation entities, in both cases the objectivity of the final output delivered to the audience becomes questionable. The nature of the business of media is analyzed and detailed in this course.

For further information :

The Industry and Economics of Media

Course outcomes:

a. Knowledge and Understanding:

1- Explain the consumerist principles
2- Identify components of the media industry

b. Intellectual Skills:

1- Analyze how consumerist principles affect media structure
2- Distinguish who benefits form media ownership stuctures and government policies

c. Professional and Practical Skills:

1- Apply social justice and principles of democracy
2- Analyze current events in the media from an economical perspective

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving

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The Industry and Economics of Media

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introductory lecture and course outline 3 1
Understanding the Political-Economy Approach 3 1
Final Exam 1
New Media 3 1
Media management 3 1
How are power, wealth and knowledge related 6 2
How is culture produced by the media owners 3 1
Midterm Exam 1
How organizations reach the masses 6 2
How are certain agendas pushed forward in the media Case Studies 6 2
Who benefits from media structures and government policies? Case studies 6 2

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The Industry and Economics of Media

Teaching And Learning Methodologies:

Teaching and learning methods
Demonstration videos
Presentation
Simulations
Debates
Group discussion
Research Paper

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The Industry and Economics of Media

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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The Industry and Economics of Media

Books:

Book Author Publisher
Understanding Media Economics Gillian Doyle SAGE

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