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Course List

History & Theories of Architecture

  • Course Code :
    ARC 221
  • Level :
    Undergraduate
  • Course Hours :
    3 Hours
  • Department :
    3

Instructor information :

Area of Study :

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History & Theories of Architecture

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History & Theories of Architecture

Course outcomes:

a. Knowledge and Understanding:

1- State different aspects in marketing.
2- Identify the nature of the targeted audience in an advertisement campaign.
3- Compare different media forms in channeling advertisement campaigns.
4- Discuss cultural and economic conditions that created modern advertising

b. Intellectual Skills:

1- Generate new ideas for advertisement based on the nature of the audience.
2- Evaluate the effectiveness of advertisements.

c. Professional and Practical Skills:

1- Construct effective advertisement campaign plans.
2- Create effective and creative sales messages and advertising campaigns for diverse media forms, advertising messages and target audiences
3- Use the latest design technology
4- Apply visual communication theories and concepts to their work.
5- Apply the advertisers’ ethical values, laws and public responsibility

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving.

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History & Theories of Architecture

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical

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History & Theories of Architecture

Teaching And Learning Methodologies:

Teaching and learning methods

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History & Theories of Architecture

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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History & Theories of Architecture

Books:

Book Author Publisher

Course notes :

Recommended books :

Periodicals :

Web Sites :

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