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Course List

New Media and Public Diplomacy

  • Course Code :
    PMM 309
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Political Mass Media

Instructor information :

Area of Study :

This course focuses on concept, fundamentals and challenges of public diplomacy, and the difference between the traditional and the new media. It treats the impact of different types of new media on public diplomacy by presenting how new media redefines public diplomacy and challenges the culture of the government which has always been driven by an effort to control information. It also shows the real engagement from people participating in the public diplomacy debates through new media especially the internet. Course Goals: • Identify existing systems of existing systems of public diplomacy, cultural diplomacy and new media. • Evaluate the impact of changes in media on the development of the art and practice of diplomacy. • Investigate how new media redefines public diplomacy and challenges the governmental roles. • Analysis of the emerging transparency culture is conducted on local, international and global media forms. • Compare case studies of civil participation in public diplomacy debates.

For further information :

New Media and Public Diplomacy

This course focuses on concept, fundamentals and challenges of public diplomacy, and the difference between the traditional and the new media. It treats the impact of different types of new media on public diplomacy by presenting how new media redefines public diplomacy and challenges the culture of the government which has always been driven by an effort to control information. It also shows the real engagement from people participating in the public diplomacy debates through new media especially the internet.

For further information :

New Media and Public Diplomacy

Course outcomes:

a. Knowledge and Understanding:

1- Identify the relationship between public diplomacy, culture and new media.
2- Explain the concept of new media and use of ‘soft’ values in public diplomacy.
3- Recognize the stakeholders and target groups within the public diplomacy and new media framework.

b. Intellectual Skills:

1- Examine strategies of public diplomacy campaigns.
2- Evaluate the effectiveness of public diplomacy efforts.
3- Assess the effect of new media on public diplomacy.

c. Professional and Practical Skills:

1- Propose solutions for the challenges facing public diplomacy in different contexts.
2- Illustrate the effect that the digital divide has on public diplomacy.

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving

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New Media and Public Diplomacy

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introduction and Syllabus 3 1
Journalism, Media, and Public Diplomacy 3 1
Social Networking, and Open Source Diplomacy 3 1
Final Exam 1
Public Diplomacy Role in International Relations 6 2
Public Diplomacy as a Counterterrorism Tool 3 1
The Institutions of Diplomacy and Media 3 1
The rise of the Virtual State 3 1
Midterm Exam 1
From Propaganda to Public Diplomacy 6 2
Conceptualizing Public Diplomacy 3 1
Rethinking Public Diplomacy and in the Context of New Media and Global Influence 6 2

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New Media and Public Diplomacy

Teaching And Learning Methodologies:

Teaching and learning methods
Demonstration videos
Presentation
Simulations
Debates
Group discussion
Research Paper

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New Media and Public Diplomacy

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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New Media and Public Diplomacy

Books:

Book Author Publisher
New Media and the New Middle East (The Palgrave Macmillan Series in International Political Communication) Philip Seib Palgrave Macmillan

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