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Course List

Public Relations Management

  • Course Code :
    MGT 315
  • Level :
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Accounting

Instructor information :

Area of Study :

This course is designed to provide students with a sound foundation of knowledge on the nature of public relations including development of skills in the design and development of public relations campaigns. Public Relations focuses on understanding and developing the relationship between an organization, and the "public" with which that organization must effectively co-exist. Managing an organization's relationship with its publics is central to public relations. This course is designed to introduce students to Public Relations, including the nature and history of the profession, along with the theoretical and applied foundations of contemporary public relations practice.

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Public Relations Management

A practical course designed to familiarize students with the public relations industry and the key roles and responsibilities of public relations practitioners. Students are introduced to the history and evolution of the public relations, function in organizations, and develop a working knowledge of important issues in the contemporary industry. They also develop and apply actual skills in public relations activity.

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Public Relations Management

Course outcomes:

a. Knowledge and Understanding:

1- Explains the rationale behind maintaining Public Relations
2- Explains the relationship between Community and Public Relations.
3- Illustrates the implications and benefits of having good Public Relations in the society.
4- Explains the process of Interpersonal Communication and explains its relation with Public Relations.
5- Explains the concept of Public Relations Field Dynamics and its application.

b. Intellectual Skills:

c. Professional and Practical Skills:

1- Teach the students the ability to communicate the company they are going to work in with the public. They will learn how to enhance the company image.

d. General and Transferable Skills:

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Public Relations Management

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introduction to public relations tools and practices 4 3 1
The Strategies of Public Relations 4 3 1
2nd midterm exam 2 0 0
Public Relations in the Digital Age 4 3 1
Global Public Relations 4 3 1
Public Relations and the Law 4 3 1
Revision 4 3 1
Internal public relations – strengthening the organization. 4 3 1
External public relations –building the organization 4 3 1
Media relation-getting good publicity and dealing with bad publicity 4 3 1
PR process 4 3 1
1st midterm exam 2 0 0
PR and building strategic alliances 4 3 1
Communication planning . Research and evaluation. 4 3 1
The organization and society : ethics and responsibilities 4 3 1

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