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Course List

History & Theories of Architecture

Course outcomes:

a. Knowledge and Understanding:

1- Understand the needs of marketing managers for marketing and market information.
2- Determine the objectives of the marketing research project
3- Identify the type of research that will best help achieve the objectives
4- Understand each stage of the marketing research process and will be familiarwith the decisions that need to be made at each stage of the process;?
5- Show an understanding of questionnaire design and sampling theory.
6- Understand how to manage and execute survey fieldwork.
7- Learn how to write a good marketing research proposal.
8- Learn how to write reports that convey marketing information simply and effectively and encourage marketing action
9- Present marketing information to garner and maintain the attention of marketing decision makers.

b. Intellectual Skills:

1- Develop skills in the process of problem identification,
2- Identify the appropriate marketing research techniques needed to achieve a research objective .
3- Practice critical analysis and problem solving competencies in marketing research
4- Apply logical thinking to solve Marketing problems
5- Interpret findings and make recommendations

c. Professional and Practical Skills:

1- Display problem analysis skills and an ability to translate a management problem into a feasible research question.
2- Demonstrate a working knowledge of the concepts and methods of marketing research.
3- Design a research program to achieve a specific research objective.
4- Recognize with an increased sensitivity the biases and limitations of marketing data.
5- Use examples from current events and real-world marketing situations to apply, illustrate, and discuss different marketing research problems.
6- Learn how to design a questionnaire.

d. General and Transferable Skills:

1- Collaborate effectively by working as a part of a team, undertaking and managing teamwork tasks.
2- Communicate through oral presentations and written submissions to an informed audience.

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