Course Description

The course provides a comprehensive description of the theoretical foundations, methodology and detailed analysis used for the promotion and advertisement of drugs and medical device products'; national and WHO ethics, regulations and policies are also included. The course covers promotional issues such as product detailing, free samples, continued medical education, direct-to-consumer, pharmaceutical representatives, field force, product manager, peer influence, journal articles, economics specific to brand-name, generic, and compounding pharmacy contexts, a study of consumer attitudes and behavioral intentions, techniques that influence the use of medicines, pharmaceutical advertisements, promotion to consumers; responding to patient requests for advertised medicines, raising awareness of ethical conflicts of interest, regulation of pharmaceutical promotion, professional practice and patient trust are also covered in the course. The attendee gets to carry out a comprehensive research on the promotional materials and processes required for one of the drugs included in pharma-therapeutics.