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Pharmaceutical Marketing Management

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course code : PMM 001

course hours : 25 hours

PREREQUISITE : N/A

Course Description

This course is designed to help candidates working in the pharmaceutical field (APM/PM or sales candidates aiming for a career shift) to understand the main role of marketing in their field & how to use it efficiently to improve organizational activities. They will learn how to utilize main concepts of marketing in a strategic level, as well as tactical level consolidated in the marketing plan.

Learning Outcomes

By the end of the course, the participant will be able to:

Understand sales & marketing role in the pharmaceutical industry
Defining marketing, Marketing management & its main terminologies
Understand main concepts related to marketing management
Main concepts & uses of marketing research in the pharmaceutical market
Main sales concepts & techniques
How to link strategic planning to marketing activities
Main strategic planning & strategic marketing concepts & roles
Marketing plan design & implementation

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