Future University In Egypt (FUE)
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Course List

History & Theories of Architecture

  • Course Code :
    ARC 221
  • Level :
    Undergraduate
  • Course Hours :
    3 Hours
  • Department :
    3

Instructor information :

Area of Study :

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History & Theories of Architecture

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History & Theories of Architecture

Course outcomes:

a. Knowledge and Understanding:

1- Understand the role of advertising and promotions as it relates to other marketing functions (e.g. branding, pricing, etc.)
2- Appreciate the importance of integrated marketing communications and its impact on brand equity
3- learn how consumer behavior, creative strategies, the communication process, market research, and program evaluation tools are used to design effective advertising and promotion programs.
4- Understand how the various advertising agency roles interact in a typical model of the advertising development process.
5- Become familiar with the advertising industry and the social environment in which it operates.
6- Understand the targeting and positioning analyses
7- Understand a marketing communications budget and how companies allocate media resources within a budget
8- Understand how to plan, manage and measure an advertising programme
9- Become familiar with the social, ethical and economic aspects of advertising and promotion.

b. Intellectual Skills:

1- Apply complex ideas to solve problems
2- Work with abstract concepts in a context of generality
3- Reason logically and work analytically

c. Professional and Practical Skills:

1- Construct a basic promotional plan including explanations of positioning, targeting and segmentation
2- Discuss ethical debates about particular advertisements in terms of differing ethical arguments and alternative national regulatory systems
3- Distinguish between media vehicles and media channels and construct a basic media plan for a hypothetical promotional campaign.
4- Interpret creative executions in particular media such as print advertisements in terms of their likely target audience and intended market positioning
5- Evaluate the uses, advantages and drawbacks of alternative research approaches in the communications field
6- Determine the marketing objectives that promotional communication can support such as new brand launch, re-positioning, or new market entry
7- Outline the contribution of differing theoretical approaches to advertising and promotion.

d. General and Transferable Skills:

1- d.1 Decide on and apply appropriate techniques to solve problems
2- d.2 Defend conclusions using economic arguments with proper rigor
3- d.3 Communicate effectively and clearly in written and oral formats

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History & Theories of Architecture

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical

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History & Theories of Architecture

Teaching And Learning Methodologies:

Teaching and learning methods

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History & Theories of Architecture

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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History & Theories of Architecture

Books:

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Recommended books :

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