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Course List

Introduction to Mass Media

  • Course Code :
    PMM 101
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Faculty of Economics & Political Science

Instructor information :

Area of Study :

As an integral ingredient in the formation of opinion and subconscious, impressions, and beliefs, media has grown from being a source for information to being a shaping power to the political life in any given community and globally. This course is designed to introduce the history of the transformations that media passed through, the functions of media, the relation between public opinion and media, and the extent to which media could have an impact over the economy, politics, and on shaping values and cultures. In addition, this course teaches students to analyze the different kind of messages that broadcast by media through analyzing texts, videos, and images. Course Goals: This course aims to • Define the basic concepts and identify functions of mass communication in modern society. • Analyze the communication processes and models. • Provide knowledge of the history and developments of mass media • Analyze the effects of mass media on audiences • Create a culture of working in teams

For further information :

Introduction to Mass Media

As an integral ingredient in the formation of opinion and subconscious, impressions, and beliefs, media has grown from being a source for information to being a shaping power to the political life in any given community and globally. This course is designed to introduce the history of the transformations that media passed through, the functions of media, the relation between public opinion and media, and the extent to which media could have an impact over the economy, politics, and on shaping values and cultures. In addition, this course teaches students to analyze the different kind of messages that broadcast by media through analyzing texts, videos, and images.

For further information :

Introduction to Mass Media

Course outcomes:

a. Knowledge and Understanding:

1- Demonstrate an understanding of history of mass communication and its relationship with audiences.
2- Identify a wide range of media technologies and their industries.
3- Understand the communication models and theories.
4- Understand forms of diversity in domestic society in relation to mass communication and the impact it has on a global society.
5- Become aware of media law and ethics.
6- Understand the effects of media messages.

b. Intellectual Skills:

1- Predict the factors influencing the development of media industries.
2- Analyze the role of mass communication in society.
3- Assess the media as a global industry.
4- Assess the ethics and responsibility of the media industry.
5- Think critically, creatively and independently.

c. Professional and Practical Skills:

1- Conduct research
2- Conduct a critical evaluation of existing media conditions, forms and messages.

d. General and Transferable Skills:

1- Use computers and the Internet.
2- Work in a team environment.
3- Translate to and from other languages.
4- Apply practical and professional problem solving.

For further information :

Introduction to Mass Media

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical
Introduction to the course and syllabus- Key Concepts of Communication 5 1 1
Print Media 5 1 1
Electronic Media 5 1 1
New Media 5 1 1
Movie Screening 5 1 1
Presentations- Revision 5 1 1
Midterm Exam 1
Social and Global Impacts of Mass Media 10 2 2
Media Law and Ethics 5 1 1
Mass Media theories 5 1 1
Advertising Industry 5 1 1
Basics of Public Relations- Revision 10 2 2
Final Exam 1

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Introduction to Mass Media

Teaching And Learning Methodologies:

Teaching and learning methods
Data show and computer in lectures
Lectures by instructor
Tutorials by assistant
Screening of videos
Group discussion
Group project
Group Presentation

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Introduction to Mass Media

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What
Course Work (Attendance, Participation, Assignments, Projects and Presentations) 30.00 To assess understanding, theoretical background of the intellectual skills,to assess knowledge and teamwork and to assess creativity, knowledge and teamwork.
Final Exam 40.00 15 To assess knowledge and intellectual skills.
Midterm Exam 30.00 7 To assess knowledge and critical skills.

For further information :

Introduction to Mass Media

Books:

Book Author Publisher
Media Of Mass Communication John Vivian Pearson

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