Future University In Egypt (FUE)
Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
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Egypt

Course List

International Marketing

  • Course Code :
    MKT 305
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Marketing

Instructor information :

Area of Study :

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International Marketing

This course is designed to provide the student with an overview of the international marketing arena. The course deals with all aspects of marketing from an international perspective and prepares students to deal with foreign competitive situations and international opportunities. The course content will include introduction to international marketing, the international marketing environment, assessing international market-entry opportunities, planning and managing market entry strategies and products, global distribution and pricing, international promotion, sales, negotiation, and international marketing plan.

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International Marketing

Course outcomes:

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International Marketing

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical

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International Marketing

Teaching And Learning Methodologies:

Teaching and learning methods

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International Marketing

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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International Marketing

Books:

Book Author Publisher
Global Marketing Warren J. Keegan Mark Green Pearson

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