Future University In Egypt (FUE)
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Course List

Consumer Behavior

  • Course Code :
    MKT 302
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Department of Marketing

Instructor information :

Area of Study :

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Consumer Behavior

This course will introduce the student to the influence that consumer behavior has on marketing activities. Students will apply theoretical concepts to marketing strategies and decision-making. Topics include consumer and market segments, environmental influences, individual determinants, decision processes, information research and evaluation. The course outline includes introduction to consumer behavior and consumer research, internal influences on consumer behavior, external influences on consumer behavior, and consumer decision making.

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Consumer Behavior

Course outcomes:

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Consumer Behavior

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical

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Consumer Behavior

Teaching And Learning Methodologies:

Teaching and learning methods

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Consumer Behavior

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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Consumer Behavior

Books:

Book Author Publisher
Consumer Behavior Del I. Hawkins McGraw Hill

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