Future University In Egypt (FUE)
Future University is one of most promising private universities in Egypt. Through excellence in teaching, research and service, Future University strives to provide a comprehensive, high-quality education that prepares our graduates to be future leaders.
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New Cairo
Egypt

Course List

Marketing Research

  • Course Code :
    MKT 303
  • Level :
    Undergraduate
  • Course Hours :
    3.00 Hours
  • Department :
    Finance

Instructor information :

Area of Study :

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Marketing Research

Marketing research is based on a proactive approach to the management of marketing information and the application of that information to marketing decisions. At its best, marketing research can provide students with valuable insights concerning markets, customers, products, and business strategy. Done incorrectly, marketing research can provide the decision maker with a false sense of validity and integrity, leading to misguided and costly decisions. This course content will include introduction to marketing research and research design, exploratory research, descriptive research, scaling, sampling, data analysis and reporting.

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Marketing Research

Course outcomes:

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Marketing Research

Course topics and contents:

Topic No. of hours Lecture Tutorial/Practical

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Marketing Research

Teaching And Learning Methodologies:

Teaching and learning methods

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Marketing Research

Course Assessment :

Methods of assessment Relative weight % Week No. Assess What

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Marketing Research

Books:

Book Author Publisher
Marketing Research: an Applied Orientation and Spss 14.0 Student Naresh K.Malhotra PEARSON

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