Future University In Egypt (FUE)
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Egypt

Heba Abd El Wahab

Basic information

Name : Heba Abd El Wahab
Title: Lecturer
Personal Info: Assistant Professor of Marketing at Faculty of Commerce & Business Administration

Education

Certificate Major University Year
PhD Business administration El Azhar University -Faculty of Commerce 2004
Masters Business administration Suez Canal University 1993
Bachelor Banking Management SADAT Academy For Management Sciences 1985

Teaching Experience

Name of Organization Position From Date To Date
faculty of commerce and business administration - Future university in Egypt Acting as head of business administration departement 01/01/2017 01/01/2017
CARDNE Trainer 01/01/2011 01/10/2013
French University Head of the management department 01/01/2010 01/08/2013

Researches /Publications

analyzing the relationship between market orientation and corporate entrepreneurship - 01/1

HEBA MOHAMED ABDELWAHAB TAWFIK CHEHATA

Sahar Ahmed Nagaty

01/10/2017

This study aims to analyze the relationship between market orientation (MO) and corporate entrepreneurship (CE). A total of 450 questionnaires were distributed among the three main mobile organizations in the telecommunication sector in Egypt within Cairo governorate geographic zone. The research findings show that market orientation dimensions have a strong significant and positive relationship with corporate entrepreneurship dimensions. And that the corporate entrepreneurship activities practiced by mobile companies in Egypt, has been significantly affected by the market orientation of these organizations. It indicates that market orientation creates an environment that can foster corporate entrepreneurship among middle and top management to satisfy the changing needs and wants of customers. The research findings suggest that organizations need to increase the responsiveness to the changes that occur in the customers ‘needs and wants. The managers of organizations should believe in the importance of the corporate entrepreneurship and communicate this belief to their employees. They need to offer support to entrepreneurial activities within the organization by building a reward/reinforcement system that will encourage employees to innovate. This research contributes to the existing corporate entrepreneurship literature through in-depth analysis of the corporate entrepreneurship and the market orientation sub-dimensions. It also provides an insight on the telecom market in Egypt which is one of the promising sectors of the Egyptian economy. Keywords: corporate entrepreneurship, market orientation, intrapreneurship, telecommunication sector

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Awards

Award Donor Date
not applicable not applicable 2014

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