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Strategic Management

Course Code : SM 100

Course Hours: 25 hours

PREQ: N/A

Course Description

Students will be introduced to strategic management in both a conceptual and practical way. This will involve critical discussion and the use of a range of cases thus putting strategy into practice in relation to the functional areas of marketing, operations, finance and human resources. The ultimate aim of the course is to develop students as future managers who will add value by 'strategically managing' the organization’s resources and capabilities.

Learning Outcomes

By the end of the course, the participant will be able to:

  • Identify the impact of key environmental factors, including economic, social, technological and political, on the strategic management context
  • Evaluate the impact of key environmental factors, including economic, social, technological and political, on the strategic management context
  • Critically review the major models used in strategic analysis
  • Justify the applicability of strategic choices based on consideration of implementation factors and conditions
  • Evaluate designated strategic management tools in order to recommend appropriate strategic responses to business problems
  • Theorize the implications of business strategy choices on functional strategies, including marketing, operations and finance management
  • Design a strategic plan for an organization

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