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Social Media Marketing

course code : smm 001

course hours : 10 hours


Course Description

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Social media uses web-based technologies to turn communication into interactive dialogues. Social media can take many different forms, including Internet forums, weblogs, social blogs, blogging, wikis, podcasts, pictures, video, rating and social bookmarking.

Learning Outcomes

By the end of the course, the participant will be able to:

  • Have an overview of the 5 steps of a social media campaign
  • Understand how to find and engage social networks online
  • Know the do’s and don’ts of blogger outreach
  • Have a business understanding of Facebook and Twitter and when to use them
  • Be able to monitor the web (overview) filtering comments
  • Measure the conversation: understand the metrics and what successful engagement looks like

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