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Advanced Digital Media Marketing

Course Code: ADMM 001

Course Hours : 20 Hours

prerequisite : DMMP 001

Course Description

With budgets for digital marketing constantly growing, organizations are facing a major skills shortage. The requirement for individuals who understand business combined with technical knowledge in Digital Marketing has never been greater. This course focuses on the best practices of market-leading companies. It is designed to help you maximize your digital media plan, enable more customers to find your site, and improve your return on investment. You’ll emerge with the strategic mindset, frameworks, and tools to cut through the clutter of competitive messaging and boost your company’s digital advantage.

Learning Outcomes

By the end of the course, the participant will be able to:

  • Maximize your digital presence so customers can easily find your brand
  • Consider ways to optimize your site
  • Explore strategies for improving digital media plans and outcomes
  • Build knowledge of new digital trends to better manage your teams and agencies
  • Gain a more accurate understanding of digital marketing’s return on investment
  • Identify online media opportunities, including brand and inbound marketing
  • Develop a measurement framework to take back to your organization

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