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Pharmaceutical Marketing Management

course code : PMM 001

course hours : 25 hours

PREREQUISITE : N/A

Course Description

This course is designed to help candidates working in the pharmaceutical field (APM/PM or sales candidates aiming for a career shift) to understand the main role of marketing in their field & how to use it efficiently to improve organizational activities. They will learn how to utilize main concepts of marketing in a strategic level, as well as tactical level consolidated in the marketing plan.

Learning Outcomes

By the end of the course, the participant will be able to:

  • Understand sales & marketing role in the pharmaceutical industry
  • Defining marketing, Marketing management & its main terminologies
  • Understand main concepts related to marketing management
  • Main concepts & uses of marketing research in the pharmaceutical market
  • Main sales concepts & techniques
  • How to link strategic planning to marketing activities
  • Main strategic planning & strategic marketing concepts & roles
  • Marketing plan design & implementation

Date

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