The bachelor’s degree in marketing is designed to help you acquire the practical skills that are essential within the changing business environment and to enable you to pursue a business career or further academic study. The program generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. We provide a general knowledge of marketing with an emphasis on the marketing mix of diverse elements and of targeting markets for consumer and industrial products. Marketing strategies, customer behavior, and international marketing are topics addressed during our courses.
Balanced, high quality faculty development and performance in the areas of teaching, research and service, respect for diversity in thought and contributions, innovation, and risk-taking in problem-solving, and opportunity development are the values that the student gains during his study in this department. Other values include interdisciplinary approaches, the development of personal and interpersonal skills, collegiality, the treatment of self and others, fairly, equitably, and with dignity.