Future University In Egypt

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Staff Research

Sherine El Sakka

Paper Title : Egyptian consumer private label brand product purchasing decision factors

Author : Sherine El Sakka

Source : International journal of business and management review

Date of Publication : 08/2018

Abstract : The private labels products are a solution for company that is not able to sell mass products, private label brand it’s a new group of products setting up by retailer own product line and facility, the aim of the study is to clarify the Egyptian consumer purchasing decision factors (CPD) which could influence the Egyptian consumer to buy the private label brand (PRB)

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With the growing emphasis on collaborative and interdisciplinary science, Research Centers have become indispensable to highly ranked universities. They gain their importance from the outstanding role they play in enhancing the academic activities, in general, and post graduate reputation and scientific ranking in particular. Realizing this fact, Future University in Egypt (FUE) have decided and allocated sufficient funds and infrastructure to establish FUE Research Center (FUERC) having the following vision, mission, and goals
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