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SYMPOSIUM: A Prospectus on Drug Selling, Promotion and Marketing

February 7^th, 2012

First Session

CHAIR:
Prof. Dr. Mohamed El-Shanawany (EGYPT)

CO- CHAIR:
Prof. Sameer Abou Zeed (EGYPT)

9:00 - 9:45 AM	An Overview on Drug Promotion: Dr Medhat Swialam (EGYPT)
09:45 - 10:30	Managing Portfolio of Pharmaceutical Products Dr. Ashraf Samir (EGYPT)
10:30-11:00	Coffee Break
11:00-11:30	The Psychology of Selling Skills Dr. Sayed Hassnien (EGYPT)
11:30 - 12:00	Concepts of Sales Effectiveness Dr Mamdouh Mostafa (EGYPT)
12:00 - 12:30	Discussion
12:30 - 1:30	Lunch

Second Session

Chairman:
Prof. Dr. Mohamed Toema (EGYPT)

Co-Chairman:
Prof. Hussein El-Subbagh (EGYPT)

01:30 - 02:00	Global & Egyptian Pharmaceutical Market Study Dr.Taher Hamed (EGYPT)
02:00 - 02:30	Recent Changes in Pharmaceutical Promotion Dr. Ahmed Al Tonsy (EGYPT)
02:30 - 03:00	Ethics in Drug Promotion Prof. Sobhi Said (EGYPT)
03:00 - 03:30	Discussion and Closing Remarks