Future University In Egypt (FUE)

Specialization in Marketing Management

Specialization in Marketing Management

MBA Curriculum – 45 Credit Hours

To obtain an MBA degree completed within two years, students must meet the following requirements:
  • Core Requirements - 8 Courses (24 credits)
  • Specialization Core - 3 courses (12 credits)
  • Specialization Electives - 3 courses (9 credits)
  • Earn a grade of C- (1.67) or better in all of the courses used for their degree program.
  • Maintain a cumulative GPA of 2.0(C) or higher by the end of their degree Program.
  • Complete all course requirements for the MBA degree in no more than 4 years.

Year One: Business Fundamentals

This part of the program build essential competencies and knowledge

Core Business Courses - 24 credit hours

Students must complete the following courses:

Course Code Course Title Credit Hours
MBA C11 Managerial Accounting 3
MBA C12 Managerial Economics 3
MBA C13 Corporate Finance 3
MBA C14 Marketing Management 3
MBA C15 Human Resources Management 3
MBA C16 Operations Management 3
MBA C17 Management Information Systems 3
MBA C18 Strategic Management 3

Year Two: Specialization

During the second year you tailor your curriculum to develop in-depth experience and expertise in specific business area

Specialization Core Courses - 12 credit hours

Students must complete the following courses:

Course Code Course Title Credit Hours
MBAC MKT21  Strategic Marketing 3
MBAC MKT22 Marketing Research 3
MBAC MKT23  Research Project in Management  

Specialization Elective Courses – 9 credit hours

Students must complete 9 credit hours taken from the following courses

Course Code Course Title Credit Hours
MBAE MKT24  E-Marketing 
International Marketing 3
MBAC MKT26  Integrated Marketing Communications  3
MBAC MKT27  Service Marketing   3
MBAC MKT28  Brand Management and Buyer Behavior 3


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