Specialization in Marketing Management
MBA Curriculum – 45 Credit Hours
To obtain an MBA degree completed within two years, students must meet the following requirements:
- Core Requirements - 8 Courses (24 credits)
- Specialization Core - 3 courses (12 credits)
- Specialization Electives - 3 courses (9 credits)
- Earn a grade of C- (1.67) or better in all of the courses used for their degree program.
- Maintain a cumulative GPA of 2.0(C) or higher by the end of their degree Program.
- Complete all course requirements for the MBA degree in no more than 4 years.
Year One: Business Fundamentals
This part of the program build essential competencies and knowledge
Core Business Courses - 24 credit hours
Students must complete the following courses:
| Course Code
|
Course Title
|
Credit Hours
|
| MBA C11
|
Managerial Accounting
|
3
|
| MBA C12
|
Managerial Economics
|
3
|
| MBA C13
|
Corporate Finance
|
3
|
| MBA C14
|
Marketing Management
|
3
|
| MBA C15
|
Human Resources Management
|
3
|
| MBA C16
|
Operations Management
|
3
|
| MBA C17
|
Management Information Systems
|
3
|
| MBA C18
|
Strategic Management
|
3
|
Year Two: Specialization
During the second year you tailor your curriculum to develop in-depth experience and expertise in specific business area
Specialization Core Courses - 12 credit hours
Students must complete the following courses:
| Course Code
|
Course Title
|
Credit Hours
|
| MBAC MKT21 |
Strategic Marketing |
3
|
| MBAC MKT22 |
Marketing Research |
3
|
| MBAC MKT23 |
Research Project in Management |
6 |
Specialization Elective Courses – 9 credit hours
Students must complete 9 credit hours taken from the following courses
| Course Code
|
Course Title
|
Credit Hours
|
| MBAE MKT24 |
E-Marketing
|
3
|
MBAE MKT25
|
International Marketing |
3
|
| MBAC MKT26 |
Integrated Marketing Communications |
3 |
| MBAC MKT27 |
Service Marketing |
3 |
| MBAC MKT28 |
Brand Management and
Buyer Behavior |
3 |