Specialization in Marketing Management

MBA Specializations

MBA Curriculum

During the second year, students are required to complete specialization in marketing management, which is comprised of:

Students must complete the following courses:

Course Code	Course Title	Credit Hours
MBAC MKT21	Strategic Marketing	3
MBAC MKT22	Market Research	3
MBAC MKT23	Research Project in Marketing	6

Students must complete 9 credit hours taken the following courses:

Course Code	Course Title	Credit Hours
MBAE MKT24	E- Marketing	3
MBAE MKT25	International Marketing	3
MBAE MKT26	Integrated Marketing Communications	3
MBAE MKT27	Service Marketing	3
MBAE MKT28	Brand Management and Buyer Behavior	3

Dean’s Welcome Message Mission and Vision Program Objectives Postgraduate Board FUE Location FUE Campus

Admission Requirements Application Form Required Documents Contact Information

End of 90th St., Fifth Settlement, New Cairo

Hotline: 16383 (16FUE)